Terms & Conditions
Great stories have personality. Consider telling a compelling story that conveys character. Writing a story with personality for potential customers helps build a relational connection. This comes through in small details such as word choice and phrasing. Write from your own point of view, not from someone else’s experience.
Great stories are for everyone, even when they are written for just one person. If you try to write with a broad, general audience in mind, your story will sound false and lack emotion. No one will be interested. Writing for one specific person means that if it feels authentic to one, it will feel authentic to everyone else.
Download the document: